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Best wishes for 2021

The turning of the old year into the potential for the new year has usually generated the Happy New Year salutation. And indeed, we do wish our readers all the very best for 2021. But now it’s time to look ahead to planning after COVID.

But what challenges we face and with a further national lock-down, will our already extended business owners be able to ride out the continuing challenges to their finances?

HNY looks like wishful thinking and yet if we lose sight of that possibility any return to normality is likely to be uphill and unpleasant.

On the bright side, the Oxford vaccine joins the fray to oppose COVID and Brexit is finally, finally over. Whatever the consequences of both issues we can now apply our national grit to meeting any future challenges. COVID is still unpredictable and it is likely to push our overworked NHS to the limit. There will no doubt be delays at cross border areas as hauliers accustom themselves to the new raft of customs red tape and other regulatory changes, but in both cases these obstacles may not be insurmountable.

Business owners who have suffered adverse effects on their businesses in 2020 will see little evidence that their circumstances will change significantly in the first half of 2021.

During 2020, the only workable solution to the COVID outbreak was to suppress economic activity in sectors that relied on social contact, the hospitality and entertainment trades for example. The vaccines will be the magic bullet to restore a more open and socially engaged economy but rolling out the vaccinations and waiting for immunity to build is likely to take some time.

Meantime, what can we do to survive this process and emerge from COVID disruption with our hard-won businesses intact?

Our advice is to engage in rigorous planning activity. The curtains are starting to draw back on uncertainty. We now have nine months experience of dealing with COVID disruption and Brexit uncertainty and have enough data to predict what is likely to happen in the next six months.

Time to dust off your business forecasts.

Activity spent on business planning now will reveal any short-comings to cash-flow or solvency and disclose challenges before they reveal themselves as crises. Planning will open up the opportunity to plan your way through.

If you don’t know how to undertake this process, please call, we can help. Happy New Year may not be our immediate experience of 2021, but it will not always be that way.

Avatar for Jon Pryse-Jones
About Jon Pryse-Jones

Since joining THP in 1978, Jon Pryse-Jones has been hands on with every area of the business. Now specialising in strategy, business planning, and marketing, Jon remains at the forefront of the growth and development at THP.

An ideas man, Jon enjoys getting the most out of all situations, “I act as a catalyst for creative people and encourage them to think outside the box,” he says, “and I’m not afraid of being confrontational. It often leads to a better result for THP and its clients.”

Jon’s appreciation for THP extends to his fellow team members and the board.  “They really know how to run a successful business,” he says.  He’s keen on IT and systems development as critical to success, and he continues to guide THP to be at the cutting edge and effective.

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