Create a Facebook Business page that’s engaging – here’s how..
11 tips on how to create a great page which gets results
If you’re wondering how important it is for your business to have a Facebook page, consider this.
As of March 2019, there were over 2.38 billion monthly active users worldwide.
This is an 8 percent increase year on year and of those, 1.56 billion people log onto Facebook daily.
So, if you want to reach a potential audience of that scale, then it’s worth having a presence there. And with the average Facebook visit being 20 minutes, you want to have a page which really works as you’ll have a lot of competition.
Why create a Facebook business page at all?
If you create an additional personal profile for your cake making business, instead of a business page, you’re missing out on the content creation tools available. Plus, a personal profile would mean people have to send you a friend request before they can engage with you. Having to go through the extra step, couldmean that people change their mind about doing business with you.
How to create a great Facebook business page
Use Page Roles
Imagine an employee has had a few too many drinks one evening after work and decides it’s the perfect time to upload something to the business FB page. It could be a disaster.
Page Roles allow you to only give access to certain employees – those who really need it. Now we can’t guarantee they won’t post when they shouldn’t but limiting the number of people who can post is probably a good idea. Just go to settings and then Page Roles.
Add a profile picture – a recognisable one
As this image will appear alongside your business name every time you comment or engage on Facebook, the best idea is to use your logo. Not a great idea to have a photo of fido – your pet dog. Well unless you’re setting up a dog grooming business!
Square images are best for Facebook. You need to crop to 170 pixels x 170 pixels. And there’s a helpful guide on photos for Facebook here.
Use an engaging cover photo
This is the image that will stretch across the top of your business page. It needs to make an impact and catch people’s eye. You could employ a designer to come up with something brilliant. Alternatively, there are sites such as, Canva, which allow you to create something yourself.
Add a call to action button
The CTA (call to action) button sits below your cover photo (which should now look amazing) and is a chance to tempt customers in. It can be changed at any time and you can choose:
- Book with you
- Contact you
- Find out more about your business
- Download your app or game, or
- Shop with you or make a donation.
Use the ‘About’ section for company milestones
Like on a website, the ‘About’ section is a chance to show potential customers what you’re all about.
Your copy needs to be precise and well written. If people are brought into your story and what you do, they’re more likely to Like it and go on to buy.
You can also add content to sections which allow you to record milestones and awards. For example, when you launched your most popular product, when you started your business or when you won that award for the best cookies in town.
Decide how frequently to post and when
The big money question is how often to post and what’s the best time?
In reality, there probably isn’t a best time if you consider that your post is probably competing against 1,500 other posts in someone’s feed.
Use analytics on your business page to track how well your posts do. A good time for your business might not work for someone else. Also, if businesses are trying to find the best time, they’ll use available research. The latest research may say that it’s best to post on a Thursday between 1pm and 3pm. Lots of people may then be posting at that time and your message could get lost. Try being different and see if that helps.
If your content is relevant and interesting, it should do well. Don’t post too frequently as people could feel overloaded. No more than once a day.
Use Facebook’s targeting tools
The Facebook business site has lots of useful information, including how to best target your Facebook ads.
You can target by gender, relationship or educational status, age, location, language, or interests. You can also set metrics for an audience that may not want to see your post.
Pin important posts at the top
When you post new content to your Facebook page, the older posts get pushed further down your timeline. But sometimes you might want a specific post to stay at the top of your page for longer; even after you publish new updates.
To solve for this, you can pin one post at a time to the top of your page. You can use pinned posts as a way to promote things like new products or an upcoming event. It saves you having to keep repeating yourself.
Monitor and respond to comments
It’s one thing to post good content but don’t forget to monitor and respond to any comments you receive. Go to the ‘Notifications’ tab at the very top of your page to see and respond. You don’t want any negative posts to go up without you seeing them. You could hopefully nip it in the bud and avoid a social media crisis.
Promote your page to get more followers
It’s tempting to share your page as soon as you’ve finished but hold off until you have two or three posts. You can create an ad to promote your page and choose your target audience.
Facebook will ask for some images or copy and remember, you’re paying for this, so choose something attention grabbing and high quality.
You should also have a link to your Facebook page on your website and in your email signatures.
Measure the success of your page
Try to find time to measure how well your Facebook business page is doing. After all, you’ve invested time and effort into it. What are people engaging with? How are sales or customer numbers improving? You can use something like Buffer or try Facebook Insights.
Find THP on Facebook
Alternatively, give us a call or go to our Facebook page.
About Jon Pryse-Jones
Since joining THP in 1978, Jon Pryse-Jones has been hands on with every area of the business. Now specialising in strategy, business planning, and marketing, Jon remains at the forefront of the growth and development at THP.
An ideas man, Jon enjoys getting the most out of all situations, “I act as a catalyst for creative people and encourage them to think outside the box,” he says, “and I’m not afraid of being confrontational. It often leads to a better result for THP and its clients.”
Jon’s appreciation for THP extends to his fellow team members and the board. “They really know how to run a successful business,” he says. He’s keen on IT and systems development as critical to success, and he continues to guide THP to be at the cutting edge and effective.