Our latest Growth Series workshop gives businesses marketing know-how
On Thursday 26 November, we held the latest in our Growth Series of business workshops in conjunction with the Waltham Forest Business Network at our head office in Wanstead.
Delegates from many different firms came along to find out how to give power to their marketing, including representatives of an oil company, a clock manufacturer, an estate agency and a fashion start-up. Most were business owners, but some were experienced marketing employees wanting to hone their skills.
The session was led by popular business mentor Kathy Ennis, who covered lots of different ideas for successful business email marketing. She gave delegates so many useful tips that we could probably fill a book with them, but some of the key takeaways were:
- Try using Constant Contact – it’s probably the best software for email marketing out there
- Make the people who refer you business the champions of your business – thank them and keep them motivated
- Always look at the outcomes of your email campaigns – measure them and refine them
- Don’t put your logo on the top right of any email – it may get cut off in some email clients
- Always use a generous font size – 14 pixels should be a minimum if you want people to be able to read your emails on a mobile device
- Be sure to note what time you send your emails – you may find that some times of day are more effective than others.
- Be topical – have offers that tie into events like Black Friday or Christmas
- Be compliant – always respect data protection rules
- Crowdsource – you can get great email templates made to order at sites like fiverr.com
Kathy also recommended getting involved in Small Business Saturday in December. It’s a great way of getting your brand out there, and there’s even a bus tour heading round the UK to raise awareness of the event. If you visit the website you can add your business’s details to the directory.
Delegate feedback about the session was excellent, with every person having many positive things to say about it. “I loved everything,” said one attendee. “Great workshop,” said another, “friendly and very helpful both on the day and in the future.”
On behalf of THP we’d like to say a big ‘thank you’ to Kathy for delivering such a brilliant session. We have more coming up in the New Year, so if you’d like to learn new skills to help your business thrive, please get in touch for more details.