5 ways to get your website noticed without paying a penny

Developing your website and getting it noticed can take a lot of time and sometimes money. So, it can be very frustrating when you are not appearing to your audience and ultimately can start holding your business back. With that in mind we have put together a quick guide to making your website work harder using SEO (search engine optimisation).

Understanding SEO

SEO is a technique that helps improve your website’s ranking in search engines like Google and Bing. The technique incorporates many elements, some may be related to the keywords used on your website and their relevancy, how other websites link to yours or simply your websites structure. With many aspects to consider, we have devised 5 top tips to help you start improving your websites search engine ranking.

  1. Discover your best keywords for seo

Successful SEO means understanding what your customers are looking for when they find you.

I mean, if I was looking for a photographer for my wedding, I would go onto Google (or a different search engine) and type in ‘wedding photographer’. I might type in ‘best Dorset photographers’ or even ‘special occasion photographers’.

If I was a wedding photographer in Dorset I would need to make sure that the words; wedding, photographer and Dorset were used throughout my website and in my Meta description (we’ll come to that later).

Sometimes, there are alternative questions or phrases at the bottom of the Google search page so make sure you check those too.

You could also use a free keyword checking tool, such as Wax or Wordstream.

  1. Get a meta description

Now you know what your keywords are, you need to weave them into your meta description.

What’s a meta description I hear you ask? Well, it’s the text that appears under the blue clickable link on the search engine results pages. It’s your advertising copy, so it’s important. Writing a readable, compelling description using your keywords can improve the click-through rate for a given webpage.

  1. Optimise your webpage copy

Whether you’ve written your website copy yourself or sought the services of a professional copywriter, it’s important to make sure that all of the keywords I referred to earlier are included.

You need to think about your headings, sub-headings and any remaining copy, plus the keywords need to be included in a natural way, so the wording flows and doesn’t become clunky and salesy.

If you’re a dog groomer for example, your keywords might be; dog, grooming, groomer, clipping, washing and cleaning. On the homepage of your website, those words should appear at least once in the text.

A blog is another great place to sneak in those keywords. In fact, a blog allows you to include what are called long-tail keywords. These are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search.

If you’re a small business in a competitive market, the chances are there are lots of businesses doing the same thing. Long-tail keywords can help people find you if you offer a niche product of service.

Don’t forget that if you have images on your site, they should be named using keywords where appropriate.

If you are lucky enough to have a WordPress site you can use the brilliant Yoast SEO plugin.  Buy using Yoast, with a little training you will soon learn exactly what to do to fully SEO optimise your pages with very little effort.

  1. Don’t ignore social media

Your website isn’t the only place people can find you.

If you have a profile on Facebook then the same rules apply. You will be more limited for space but make sure that titles and descriptions are written consistently using keywords where you can.

Plus, increasing the number of followers you have on social media can improve your SEO too. Receiving likes from external links on a social media post will all go towards a better ranking on search engines.

  1. Measure your website’s SEO progress

Finally, it might seem obvious but having spent all this time and effort improving your SEO, make sure you follow your website’s progress.

When you type ‘Essex loft extensions’ into a search engine such as Google, where do you rank? Has that position changed recently?

Use one of the online analytics services, which can check how your site compares to your competitors and where improvements can be made. Found and Varvy are just two of the free examples but there are lots of them out there.

Where do we come in?

We’re glad you found our blog and hope you like our website.

Attracting more people to your website will hopefully mean you will also gain more sales and more revenue.

We can put you in touch with someone who can help you with SEO whilst THP continues to assist you to manage your finances in the most tax-efficient way.

Just speak to a member of our friendly team at one of our offices located in CheamChelmsfordWanstead and Saffron Walden.

Avatar for Jon Pryse-Jones
About Jon Pryse-Jones

Since joining THP in 1978, Jon Pryse-Jones has been hands on with every area of the business. Now specialising in strategy, business planning, and marketing, Jon remains at the forefront of the growth and development at THP.

An ideas man, Jon enjoys getting the most out of all situations, “I act as a catalyst for creative people and encourage them to think outside the box,” he says, “and I’m not afraid of being confrontational. It often leads to a better result for THP and its clients.”

Jon’s appreciation for THP extends to his fellow team members and the board.  “They really know how to run a successful business,” he says.  He’s keen on IT and systems development as critical to success, and he continues to guide THP to be at the cutting edge and effective.

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