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Business names for your business – things to consider

One of the first things a budding entrepreneur will consider is business names – i.e. what to call the business.

If you intend to incorporate your business as a limited company, the registration process will filter out unacceptable names and names that are too similar to a company already registered at Companies House. However, this registration process can create situations where an existing company thinks that the name you have registered is too close to their own and may challenge you to change your company name.

If you set up as a sole trader there is no official registry of business names, but you must still be wary of using certain expressions.

In certain circumstances you can write to a particular organisation or government department to get clearance to use a restricted name or phrase in a name.

For example, you should avoid, or seek to permission to use, the use of the words: association, bank, British, charity, England, government, Her Majesty, institute, King, mutual, NHS, patent, police, Post Office, Queen, registrar or regulator, society, Trade Union, trust, tribunal, and University.

This list is by no means complete. There is a fairly comprehensive list of names and expressions to avoid on the GOV.UK website at https://www.gov.uk/government/publications/incorporation-and-names/annex-a-sensitive-words-and-expressions-or-words-that-could-imply-a-connection-with-government.

If you need advice we can help here at THP. We have advised numerous businesses on how best to set up and run a new business. Please call to arrange an initial consultation, with offices in  CheamChelmsfordWansteadSaffron Walden and London City.

Avatar for Jon Pryse-Jones
About Jon Pryse-Jones

Since joining THP in 1978, Jon Pryse-Jones has been hands on with every area of the business. Now specialising in strategy, business planning, and marketing, Jon remains at the forefront of the growth and development at THP.

An ideas man, Jon enjoys getting the most out of all situations, “I act as a catalyst for creative people and encourage them to think outside the box,” he says, “and I’m not afraid of being confrontational. It often leads to a better result for THP and its clients.”

Jon’s appreciation for THP extends to his fellow team members and the board.  “They really know how to run a successful business,” he says.  He’s keen on IT and systems development as critical to success, and he continues to guide THP to be at the cutting edge and effective.

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