Have you heard of business.connected? It’s an initiative that was launched in May 2021 by Vodafone and Enterprise Nation. The aim is to support thousands of SMEs in adopting technology, improving digital skills and staying safe online.

There were practical reasons for creating business.connected. Vodafone commissioned research that found that:

  • 25% of SMEs don’t activate tech / app solutions after buying them
  • 34% are unclear about which digital tools meet their business needs
  • Only 35% have basic cybersecurity protections.

Recently, the business.connected programme received a major boost after Samsung Electronics UK joined as its ‘Exclusive Smartphone Partner’. As a result, this has boosted the range of support on offer. In particular, there are new digital training courses on topics ranging from connecting devices seamlessly to optimising connectivity.

How does business.connected work?

In a nutshell, business.connected is a free training programme. Delivered exclusively online, it offers a mix of interactive workshops, e-learning modules and fortnightly webinars. Similarly, all participants can also enjoy a free consultation with a Vodafone Business V-Hub adviser. Furthermore, they can help you with a wide range of digital topics, such as building an online presence or managing online security risks.

How do I sign up?

Signing up is easy. You simply fill in this online form to join the programme.

What kind of online content does business.connected offer?

The interactive workshops are expert-led and designed to help you become a ‘digital changemaker’. Moreover, the programme schedules new workshops regularly. To give you a flavour, these are three upcoming topics:

  • 5 ways to manage your digital security
  • Digital marketing strategies for 2022
  • 10 things you can do to increase your website conversions

Similarly, business.connected offers a range of e-learning modules that can be accessed at any time. These cover topics ranging from setting up an online store to simplifying your cyber security. In addition, fortnightly webinars cover many different subjects, such as social media advertising, creating landing pages and video marketing.

What’s the catch?

Given that all this online training is free, surely there has to be a catch?

As far as we can see, there is no catch. Certainly, Vodafone promotes offers on products such as broadband, but there’s no obligation to buy anything.

Also, you don’t have to have a particular level of skill or expertise to take part.

Is it worth taking part?

Improving digital skills across your business is always worthwhile. With the advent of Making Tax Digital, for example, businesses are having to adopt new software and meet new technical requirements. In the same way, developing skills that will also help you with digital marketing, online security and meeting your business aims surely has to be a good thing?

Need further advice on any of the topics being discussed? Get in touch and see how we can help.

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About Jon Pryse-Jones

Since joining THP in 1978, Jon Pryse-Jones has been hands on with every area of the business. Now specialising in strategy, business planning, and marketing, Jon remains at the forefront of the growth and development at THP.

An ideas man, Jon enjoys getting the most out of all situations, “I act as a catalyst for creative people and encourage them to think outside the box,” he says, “and I’m not afraid of being confrontational. It often leads to a better result for THP and its clients.”

Jon’s appreciation for THP extends to his fellow team members and the board.  “They really know how to run a successful business,” he says.  He’s keen on IT and systems development as critical to success, and he continues to guide THP to be at the cutting edge and effective.

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